About Us
Our mission is to help our customers
rise beyond the ordinary
InCred Premier is a new-age, holistic investment platform launched under the esteemed InCred Group banner. Our mission is to help our customers achieve financial freedom by providing a comprehensive range of financial products and services, all within one easy-to-use application.
Rise. With confidence.
At InCred Premier, we believe that wealth is more than just money. It is something emotional and aspirational, unique to each individual. Therefore, we are dedicated to offering a holistic experience that goes beyond just financial services. We strive to truly understand and cater to the needs and priorities of every customer whom we service.
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Vision
To provide suitable financial products customers might require in their lifetime—all within one easy-to-use application.
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Mission
To help our customers rise beyond the ordinary.
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Values
To build our brand through affirmative experiences where every moment-of-truth for our stakeholder conveys and endorses our core values.
Our Journey
InCred Premier is proud to be a part of the InCred Group, which has achieved several significant milestones over the years:
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2016-2017
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Launched InCred Finance
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Hired the key leadership team consisting of highly regarded subject matter experts
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Raised INR 5.85 Billion 100+ employees
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2018-2019
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Profitable in the 1st year of operations
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Launched InCred Capital with investment banking business
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600+ employees
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Raised INR 4.27 Billion
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Launched InCred Wealth,the holistic wealth management platform
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2020-2021
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Acquisition of MAPE Advisory’s Investment banking business
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Forayed into Equities Research with acquisition of Earnest Innovation Partners
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Launch of Asset Management vertical
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Acquisition of Vishuddha Capital long only Equi
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2022-2023
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InCred successfully completed the merger with KKR India in July 22
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Rating upgraded to A+/Stable by CRISIL & CARE
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Loan book reached milestone of INR 6,000 Cr
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Successful launch of InCred Emerging Business Fund (Cat III AI
2023-2024
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Launched InCred Premier for HNI Customers.
InCred Finance becomes a Unicorn!
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2000+ employees.
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Meet our team
Bhupinder Singh
Founder and Group CEO
Bhupinder Singh is the founder & Group CEO of the InCred Group. The Group comprises of two main entities – InCred Financial Services and InCred Capital, and has interests in several FinTech ventures.
InCred was started by Bhupi in 2016 with a vision to create a new-age Financial Services conglomerate offering a wide range of products and services to the retail, small business, corporate as well as institutional clients.
InCred’s businesses are spread across Retail and Small Business Lending, Wealth Management, Asset Management, Investment Banking and Capital Markets, Institutional Equities Research & Broking along with an interest in FinTech startups specifically in lending, analytics and wealth. InCred has offices across 24 cities in India, and also in Singapore and the Middle-East.
Prior to launching the Group, Bhupi was the co-head of Corporate, Investment Banking, and Markets for Asia Pacific at Deutsche Bank, and was part of the core team that ran the global investment bank and markets businesses.
Bhupi started his career at Deutsche Bank in London as an Associate, and he was amongst the quickest to be promoted to Managing Director - in just a short span of 6 years! He was entrusted with multiple leadership and business building responsibilities and his 16-year career in the bank spanned multiple global and regional roles across fixed income, equities and investment banking,
including managing large parts of the bank’s client franchise. In his last role before leaving to set-up InCred, Bhupi managed 3 billion USD of revenues, 1750 investment bankers and traders, and a client franchise including 2000+ corporate, high net worth and institutional clients across 15 countries.
Bhupi who grew up in Bhopal, is passionate about grassroots development in India, and supports several charities working in the field. He is based in Mumbai, where he lives with his wife and two children. He is a sports and maths buff, can provide two-way odds on any event, and enjoys a conversation on most topics under the sun.
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Meet our team
Nitin Rao
CEO, InCred Wealth
Nitin brings over 30 years of experience in the banking and NBFC space, building flourishing private wealth businesses for premiere financial institutions in India. In his most recent capacity, he served as the CEO of Reliance Wealth Management. Prior to that, he was Group Head at HDFC Bank overseeing all-India Private Banking and Investment Product Distribution. He was instrumental in building the HDFC Private Banking network from scratch.
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Meet our team
Susmit Misra
Country head, InCred Premier
Susmit Misra brings 24+ years of experience in the banking industry, asset management, broking, and NBFC industry. He previously served as the Country Director of Prudent Private Wealth and as an SVP - CBG at DBS Bank. Susmit also served as Business Head of the Investment Services Group at Reliance Securities (Reliance Money) Limited, responsible for driving business development and strategy. Before that, Susmit was Head of Corporate Planning at Reliance Capital, where he was responsible for strategic planning initiatives. Additionally, he was instrumental in driving business development, strategy, and online platform growth at Reliance Mutual Fund as Segment Head - Corporate Solutions Group & New Business Initiatives.
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Key Personnel
Amit Sharma
Business Director
Mr. Amit Sharma joined us in October 2024 as a Business Director. He brings with him over 23 years of experience across domains like Wealth management, Trade Finance, Life Insurance, Program & Channel management etc. Amit has a proven track record of establishing distribution of Affluent Banking, Trade Finance & SME Banking in his highly successful stints with ICICI Bank & Yes Bank. His expertise spans across various aspects of Wealth Management, SME Banking, Trade Finance & Program Management.
Amit is a commerce graduate from Kirori Mal College, Delhi University, and a post-graduate from K.J Somaiya Institute of Management Studies & Research, Mumbai. Based in Delhi, he has diversified hobbies like poetry writing, chess, tennis, gardening, indian mythology and also enjoys exploring new culinary experiences.
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Key Personnel
Deepak Mishra
Business Director
With 22 years of extensive experience in Wealth Management and Private Banking, Deepak has built a distinguished career working with some of the most reputed institutions, including State Bank of India, Standard Chartered Bank, ICICI Bank, and IndusInd Bank. Their expertise spans both domestic and international markets, including a 5-year professional stint in London, UK.
Deepak possesses a deep understanding of onshore and offshore product offerings, cross-border and cross-currency transactions, and a wide range of client profiles, from large corporates to UHNW and NRI clients. They have consistently delivered tailored solutions, meeting the complex financial needs of global and NRI clientele with precision.
Deepak is a graduate of Calcutta University and holds a Postgraduate degree from Amity Business School, Noida.
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Key Personnel
Himanshu Mehta
Zonal Director
With over 20 years of experience in banking and wealth management, he has led teams and driven strategy for top firms such as Citibank, HSBC, and Godrej & Boyce MFG Co Ltd. He has worked across diverse sectors including BFSI, consumer durables, and real estate, showcasing a versatile skill set. As a Cluster Head at RBL Bank, he managed operations across branches in Mumbai and Nagpur, significantly improving customer relations and operational processes.
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Key Personnel
Jharna Agarwal
Product Head
Ms. Jharna Agarwal joined us in March 2024 as our Head of Products, overseeing our entire investment product platform. With over 18 years of experience in wealth management and banking, Jharna has a proven track record of leading product platforms, including her impactful roles at Anand Rathi Preferred and Karvy Private Wealth. Her expertise spans various aspects of product management, including sales, training, advisory, and rebranding initiatives.
Jharna holds a Commerce degree from Kamala Nehru College, Delhi University, and a post-graduate degree from ICFAI Business School, Hyderabad. Based in Mumbai, she has a passion for poetry and enjoys exploring new culinary experiences. -
Key Personnel
Sahil Anand
Chief Operating Officer
Mr. Sahil Anand is the Chief Operating Officer at InCred Premier, joining in August 2023 to lead marketing, technology, operations, and services. With a career spanning over 15 years in finance and digital transformation, he has significantly contributed to companies like SBI Securities, Reliance Securities, and Axis Asset Management. He has played a pivotal role in the digital transformation efforts within the organizations he has been part of, earning accolades such as the Livewire Award across the Reliance Capital group companies and the Axis Champions Award. Sahil holds an undergraduate degree from Punjab Engineering College and a post-graduate degree from IIM Lucknow. Based in Mumbai, he enjoys reading and travelling with his family.
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Key Personnel
Sushil Valeja
Product Head - Insurance
He brings over 15 years of experience in Wealth Management and Capital Markets. His background includes key positions, such as Product Head at Anand Rathi Securities Limited and at Motilal Oswal Financial Services Limited, where he developed and managed financial products.
Awards and recognition
Start your investment journey with InCred Premier today