Chennai Super Kings Cricket Ltd

The Chennai Super Kings is a professional cricket team based in Chennai, Tamil Nadu. they compete in the Indian Premier League (IPL). It is one of the most successful franchises in the IPL. They have won the championship 5 times in 2010, 2011, 2018, 2021, and 2023. The team's impressive performance has earned them a reputation for consistency, with a high win percentage amongst the IPL teams.

So, how does a cricket team like the Chennai Super Kings generate revenue?

One significant source is brand sponsorship. IPL franchises partner with brands to offer visibility through logo endorsements on jerseys, headgear, and team kits. The larger the logo, the more the brand pays. Sponsorship revenue accounts for around ~20-30% of an IPL team's revenue.

Another revenue stream is ticket sales. After a brief hiatus due to the pandemic, stadiums are once again filled with spectators. While a portion of ticket sales goes to sponsors and the Board of Control for Cricket in India (BCCI), the remainder contributes to the team's revenue. Ticket revenue accounts for ~10% of an IPL team's revenue.

Merchandise sales are another significant revenue source. Each franchise sells merchandise like T-shirts, caps, and wristwatches. Therefore, earning a share of the revenue generated. BCCI generates substantial revenue from media rights, which are sold to broadcasters and online streamers. This revenue is then distributed among all IPL teams, based on their ranking, after deducting the BCCI's fees. Media rights provide a significant source of income for IPL franchises.

Lastly, sponsorship income is a substantial contributor to an IPL team's revenue. Sponsors pay to have their brands promoted within the stadium. Each team has multiple sponsors who contribute significantly to the team's overall income.